Free influencer marketing tools

Here you will find free tools for influencer marketing and the ultimate solution for optimizing your influencer marketing strategies and identifying high-quality social media profiles. Industry-leading specialists offer a selection of free influencer marketing tools tailored specifically for marketers and brand owners preparing their next successful campaigns.

Free influencer marketing tools you need Out of all the top free influencer marketing tools that receive a lot of attention, there are a few essential ones that every marketer should use. Not all influencer marketing analytics tools need to be used regularly, but there are some important tools that help you check social media profile activity metrics that should be regularly utilized when you are planning the next influencer marketing campaign. Here is the list of tools that are crucial for any marketer.

List of free influencer marketing tools

TikTok engagement rate calculator

TikTok engagement rate calculator identifies the needed influencer and evaluates their account activity. It determines an interaction count time frame (1-3 months) based on the frequency of video uploads. The AI singles out interaction anomalies, ensuring a more accurate engagement rate. The rate is calculated using this formula:

Engagement rate = (Likes + Comments + Shares) / Views * 100

YouTube engagement rate calculator

YouTube engagement rate calculator helps find influencers who can engage audiences. You just have to select an influencer you need to check, and it assesses video release frequency to set a 1-4 month interaction count period. The tool identifies outlier interactions to provide a more accurate engagement rate, excluding non-representative viral content. The engagement rate formula used is:

Engagement rate = (Likes + Comments + Shares) / Views * 100

Twitch engagement rate calculator

Twitch engagement rate calculator provides insights on livestream performance. Key metrics include Concurrent Viewers (CCV), indicating sustained viewer interest, the number of unique commentators, representing community engagement, and total views, showing stream reach. The formula used is:

Engagement rate = (CCV + Commentators) / Views * 100

Engagement rate calculator

If you're seeking a metric tool for influencer marketing that can effectively measure the impact of any influencer's post or video, consider using an engagement rate calculator. This tool offers several advantages:

Evaluate the percentage of the audience likely to respond to the influencer's request.
Gain insights into the authenticity of a social influencer's profile.
Assess if a particular influencer aligns with your marketing objectives.