Free YouTube engagement rate calculator

The influencer engagement level is a metric that helps determine how actively an influencer's audience interacts with their content. It's not only about how many followers or subscribers an influencer has, but also about how much these followers interact with the influencer's posts or videos.

"Engagement" on YouTube refers to how much viewers are interacting with a video or channel. This includes actions such as:

• Liking a video. When viewers like a video, it's a clear sign they appreciated the content. It's a simple way for viewers to show their support for a channel.
• Sharing a video. Sharing is a big deal in terms of engagement. When viewers share a video, it shows they found the content valuable enough to recommend to others.
• Commenting on a video. Comments give insight into how a video affected viewers. They may express their opinions, ask questions, or even start discussions with other viewers.

All of these actions contribute to the level of engagement on YouTube, and the YouTube engagement rate calculator uses them all. High engagement typically means the content resonates well with the audience, while low engagement might suggest the content needs improvement or isn't reaching the intended audience.

The engagement rate level is key for marketers and brand owners to consider when selecting YouTube channels to collaborate with. Here's why:

• Insight into audience preference. Higher engagement levels can provide valuable insights into what kind of content the influencer's audience appreciates and engages with. This knowledge can help shape your marketing strategy and ensure your brand's message aligns with the content that resonates with the viewers.
• Visibility & reach. YouTube's algorithm prioritizes videos with higher engagement rate, pushing them to the top of user feeds and recommended video lists. By partnering with a highly engaged channel, you can enjoy better visibility and reach a larger audience.
• Building trust. High engagement rate often signifies a strong, trusting relationship between the influencer and their audience. If viewers engage regularly, it means they value the influencer's opinions and recommendations. As such, your brand could benefit from this trust when it's presented by the influencer.
• Measuring ROI. Engagement metrics like likes, comments, shares, or video view duration can help you measure the return on investment (ROI) of your influencer marketing campaigns. These metrics are a more accurate reflection of user interest and activity compared to just follower count.

In a nutshell, engagement levels give you a more nuanced understanding of an influencer's actual impact, helping you make more informed decisions about your marketing strategy. Make sure to use the YouTube engagement rate calculator before deciding on working with an influencer.

You can simply use the YouTube engagement rate calculator. It’s free, it’s available online, and it calculates the engagement rate of any YouTube channel in a few seconds. If you want to calculate the YouTube engagement rate of some channel by yourself, you will need to learn the channel’s average number of likes, comments, shares, and views. Here’s how to calculate YouTube engagement rate:

The definition of ‘good’ engagement rate varies depending on many factors, like the channel size, niche, and content type. For example, nano- and micro-influencers typically have a higher engagement rate than mega-influencers, so the ‘good’ level will be different for these categories of YouTube creators.

We analyzed 27M+ influencers and their engagement rates to help you understand the numbers. See our YouTube engagement rate benchmarks table presented above to learn about what engagement rate is high and low for YouTube channels of different types.